Commercial Voice Over
Commercials are part of our everyday lives. You cannot watch TV or stream content without seeing an ad. So what helps a commercial stand out in a sea of advertisements?
The production of a commercial includes a lot of components that work together to tell a story or highlight the strengths of a product or service. One of the most essential components is the voice over.
Commercial voice over professionals bring the script to life, delivering an audio element that captures the attention of your audience. Selecting the right voice can also create a stronger connection with consumers, establishing trust and credibility.
Allow me to help convert more viewers into new customers with my professional commercial voice over services.
Why Hire a Professional for Your Commercial Voice Over?
You may think, well, this is all great for national brand advertising campaigns, but I’m a small business! Don’t fret, I work with small business as well!
Entrepreneurs and small businesses often operate on limited margins, making every business decision a financial one. This leads many business owners to use a do-it-yourself approach to advertising.
While you could purchase microphones, audio editing equipment, and other gear, hiring a professional voice actor can lift your brand above the competition. I understand what it takes to help bring your script to life. I have invested the time in professional training and professional grade equipment needed to deliver quality audio for your visuals.
When you hire a professional voice over artist, you receive more than just someone speaking into a microphone. Professional commercial voice over artists help:
● Enhance your message
● Build a stronger brand identity
● Stand out from the competition
● Develop trust with consumers
Think of the commercials that stick in your mind. The commercials with the biggest impression are likely the ones with a voice that resonates with you. Something about the tone, attitude, or intonation may have made an instant connection, even subconsciously. Here is a closer look at how I can help shape the direction and success of your commercial.
The Right Voice Can Elevate Your Message
Choosing the right voice over talent for a commercial has a significant impact on how the ad resonates with viewers. Some of the most successful commercials include talented voice over (VO) actors who help bring the audience along for a short journey.
The voice draws the audience in and keeps them engaged for 15 to 30 seconds. The commercial is more likely to linger with consumers when something about the voice makes a connection. The next time that they see your product or service, the voice from the commercial pops back into their heads.
Use Voice Work to Build a Stronger Brand Identity
A professional voice over offers a chance to promote your brand identity. You can build a stronger connection with your audience, helping them to connect your commercials with a specific emotion or message. These benefits drive brand awareness and recognition.
Businesses often stick with the same voice across multiple commercials, helping to deliver greater consistency while building on the existing relationship with the audience. People come to expect the same feel, which includes the visual style and audio of the commercial.
A Commercial Voice Over Can Help You Stand Out
A quality voice over can elevate your brand above the competition. Consumers are smarter than the average marketer gives them credit for. The average person can quickly tell the difference between an inexperienced individual reading lines from a script and a professional delivering a quality performance.
By working with a professional, you give your commercials a competitive advantage. This is especially true in smaller markets where business owners may rely on their own voices or the voices of their employees to deliver a message.
Develop Trust and Confidence with Consumers
Do you trust the information that you hear in a commercial? If something about the narrator does not sit right, you are less likely to believe the information, especially when the commercial is promong a product or service. If you want to build trust with consumers, you need the right voice.
A skilled voice over actor gives your commercial greater credibility. You can use a professional voice to establish a sense of authority.
However, voice over actors also offer flexibility.
Depending on your goals and the content of the commercial, you may need to connect with customers. This requires a voice that people can relate to. In some cases, you need a compassionate voice to help your audience understand that you care about their issues. As a professional VO actor, I provide the range needed to meet these versatile needs.
Creative Voice Over Solutions for Any Commercial
Do you need a serious voice? Perhaps you require a fun, energetic, or authoritative voice? No matter the direction of your commercial, I can help deliver your message while offering:
Voice over work involves more than just speaking into a microphone. Through years of experience, I have fine-tuned my vocal craft. Everything from intonation to speech rate and pitch can subtly alter the context of the script and the way your audience interprets your message.
You also benefit from quality audio. You do not need to worry about inferior audio production quality. You only receive flawless audio for use in your commercial.
Almost every commercial includes a voice over actor. Someone needs to read the lines in the script. However, it is not always easy to leave a lasting impression in the minds of your audience. The style of the voice has a direct impact on whether people respond to your commercial.
Voices can sound warm and relatable or serious and authoritative. You can also have a voice that adds confidence, inspiration, or energy to the commercial. Sometimes you may need a more relaxing, persuasive tone. I can work with any of these requirements, helping to shape the delivery of your advertisement to achieve superior results.
Allow me to help boost the potential of your advertisement. Anyone can create a commercial that delivers a specific message. The hard part is ensuring that people understand the message and respond to it. The next step is to contact me to discuss your project.
Get a hold of me today to explore commercial voice over for your ad!